Kumpulan Jurnal Pemasaran

CaptureKualitas Jasa dan Perkembangannya (Parasuraman, A., Valerie A. Zetihaml, dan Leonard L.Berry)

  1. A Conceptual Model of Service Quality and Its Implications For Future Research (1985)
  2. Problem Strategies in Service Marketing (1986)
  3. SERVQUAL: A Multiple-Item Scale for Measuring  Consumer Perceptions of Service Quality (1988)
  4. Perceived Service Quality as a Customer Based Performance Measure: An Emperical Examination of Organizational Barriers Using an Extended Service Quality Model. Human Resource Management (1986-1998)

Jurnal Pemasaran Syariah (Emerald)


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